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About Jacobs Well

Jacobs Well are a British Wholesale Distributor selling food and drink across China, in B2B, B2C, O2O Channels.  Operating from our warehousing facilities in the hub cities of Harbin, Beijing and Shenzhen we are ideally located for effectively serving the key population masses of China.


We know from talking to our customers in China how keen they are to buy quality foreign brands.  We also know how far away China can feel to a business that doesn't have a presence in the country.  Thats where we can help from market readiness checks to securing payment for your first order Jacobs Well can provide a fully supported wholesale distribution service for your business on the ground in China.

Market entry

We will work with you to produce a market entry stratergy that fits your plans for growth and protects your brand values and obligations.


Operating from our 4000Sqm Warehouse in Harbin and through our network of partner distributors we are the only British company with a ready made route to market for food and drink.


We operate with a variety of online partners including the top eMarketplaces in China.  We provide Mandarin speaking customer services for upto 18 hours a day.


Getting your product into Chinese retailers is challenging.  Our experienced mandarin speaking sales team have the know how and have an excellant track record of delivering success.

Market Entry

Historically getting your products straight to Chinese consumers has been expensive, complex and difficult to manage.  We understand this because that is exactly what we have been doing for over 30 years.  We have watched China evolve into a global economy from the inside and we have grown with it making us uniquely placed to deliver an exceptional cross China Wholesale Distribution service.

Market Entry Preparation

We make sure your business is ready for China before buying your products.   We offer a full market entry plan for your business needs to ensure we promote your product and your brand values as effectively as if it had been done by you.


We work with a panel of freight forwarders who specialise in handling a range of different product types.  Whether it be our regular shipments from Southampton to Hong Kong and Shanghai, Rail from London to Yiwu or air freight our experienced freight forwarders deliver your products safely to us in China.

Sales Channels

We work with a variety of Chinese wholesalers, retailers and online platforms.  Our sales team are knowledgeable and experienced at placing products in the most effective sales outlets to ensure we maximise sales of your products.



We have storage and freight forwarding facilities for the following product categories.


Meet The Team

Zhong Shi Jia

Managing Director

Alumnus of University of Portsmouth, Zhong Shi founded Jacob’s Well Ltd in 2014 to enable the overseas expansion for the family owned Wholesale business Harbin Shu Shun Trading Ltd.  He is responsible for the operation of the company both in the UK and China

Andy Radcliffe

IT & Operations Director

Alumnus of Cardiff University, Andy Joined the company in January 2017.  Andy Brings over 20 years experience of working in Food & Electrical Sales and Distribution in the UK and Europe.


It's our long held belief that there should be balance in everything we do.  This is reflected througout our business and is key to how we successfully trasition from one business culture to the next.


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